Staying in contact with your customers can help you build your business in numerous ways. Not only is it going to increase your repeat customers, it may actually help you to build new customers at the same time. Of course, you need to choose the way that you’re going to contact your customers and then be consistent with your efforts. If you’re going to be using social media, use Facebook, the number one social media network that is available. If you’re going to be contacting them through email, choose the best email provider that is available for that purpose (Source: Best Email Provider by Marketing Sherpa). You can then begin building a reputation within the industry and the trust that is necessary to continue to increase your customer base.
If you’re unfamiliar with how to use email and social networking to improve your business, there is much that is available on the subject online. It is important for you to understand, however, that things do change from time to time. If you are reading a report about gathering email addresses that was written a decade ago, it is likely that it is going to be outdated information. People are very protective of their email address, so you need to give them something in exchange for the trust they place in you and your company. Even after they have given you their email address, it is important to continue using it respectfully. Do not continually blast them with one advertisement after another but build a relationship with them and then advertise lightly. You would be surprised with how well it works.